In the digital economy, data is the legal tender. It is the currency of transaction. Since the advent of tools that help to sample and present data concisely and insightfully, data has now become the premise of marketing strategies deployed in today’s business world. Success in business is now largely dependent on data-driven marketing. Proper utilization of data has been shown to produce results of unimaginable magnitude. The existence of data collection tools makes this a reality. These tools provide an avenue for seamless collection of data on the interactions

Analyzing your website for things to improve can be challenging. Between SEO, conversions and traffic, there’s a lot to consider. Fortunately, Google Analytics reports offer detailed insight into your website so you can make informed decisions to improve its performance. This guide will go through the six reports in Google Analytics that every business needs in 2021. These include the mobile overview, website speed, goals, channels, navigation summary, and landing pages. What is a Google Analytics report? Google Analytics reports are a powerful tool to view and track a collection

Using Google Analytics for beginners to understand how your website is performing is crucial to making changes. But it can be hard to understand what to track and how to install the tool, so it properly works. Fortunately, this guide will get you there. In today’s post, we’ll be going through what is Google Analytics, why it’s important, how to add it to your WordPress website and the top five reports that you should pay attention to first. We’ll also take a quick look at Analytics 360– Google’s analytics tool